Serious Skincare
BRAND AND WEBSITE LAUNCH
Neon Flux, the leading brand accelerator, built its empire around scaling DTC products quickly. And in canvassing the marketplace, they identified the next niche for their performance marketing talents — men’s wellness.
After finalizing their male supplements, the Masculen founders looked for a way to attract their audience online. Leading up to the brand’s launch, I created an ironically macho (but sensitive) brand voice to resonate with their unique clientele. Copy deliverables included market research, a language guide, website copywriting, product descriptions, and an investor presentation.
“Dara is our go to branding copywriter for one and only reason. She’s the best.”
