Happy Lil’ One

Leading up to Happy Lil One’s launch, I worked with videographer, Sisi Smit, and the Ivory Concept design company to develop the babywear company’s voice and aesthetic. Inspired by the founders’ fun-loving personalities and perspectives as moms, we built a brand around color, humor and authenticity.

My deliverables included taglines, website copy, packaging headlines, pitch materials, a crowdfunding video and social media content.

Results included $30k in funds raised and a 128% increase in engagement among an audience of like-minded moms.