EAST HOTEL

In China, Swire was revered for its unique properties, hotels and restaurants. As part of an agency and then later as the internal Communications Manager, I executed the Marketing and PR plan for Swire’s first US hotel. Located at Brickell City Centre, a landmark $1.05 billion, 5.4 million square foot mixed‐use development in downtown Miami, the hotel’s opening received both global and national attention.

Deliverables included brand guide development, collateral creation, copywriting, digital marketing direction, content creation, video/photo/event production, marketing/PR campaign implementation and coordination of approximately 20 global agencies.

Results included millions of paid, owned and earned media impressions and steady bookings.

iii points partnership