BeCeBe Cloth
BRAND LAUNCH
Choosing between convenience and consciousness is never easy. Especially for parents just trying to make it through the day. I worked with the BeCeBe Cloth founder to build a brand story for her diaper and clothing company that simplifies eco-friendly life.
Leading a team of highly skilled creatives, I helped support the BeCeBe Cloth brand launch and crowdfunding campaign with a full brand suite, original photography, pitch materials, product descriptions, a promotional video and social media content.
“Dara is not “just a copywriter.” She is the Creative Director, Business Strategist, Project Manager, the business bestie who walk the crowdfunding journey with me all along! She’s extremely talented in her work and always goes above and beyond expectations. Her team partners are also phenomenal and took really good care of me as I traveled across the state to attend the video and product photoshoot. As a first-time business owner, I wouldn’t have made it this far without Dara. I truly appreciate Dara and her team in making my dream come true!”
BRANDING
Vibe + Voice
Primary/secondary logo
Color concept
Design elements
Tone-of-voice
In partnership with Dragonfly Ave
PHOTOGRAPHY
In partnership with Sisi Smit and Yesi
CROWDFUNDING PITCH
CAMPAIGN PRODUCT DESCRIPTIONS
VIDEO PRODUCTION
Concept + Script
Location Sourcing
Model Scouting
Logistics Coordination
Editing
In partnership with Sisi Smit
SOCIAL CONTENT
Profile Optimization
Reel Creation
Product Promotion
Campaign Teasers
Brand Introductions
In partnership with Sisi Smit